Service:

Competitor monitoring & alerts with AI

Short description:

Processing time:

5-8 working days

Price:

CHF 149 / month¹

Description:

We automate competitor monitoring—from website updates to price changes to new product announcements. Our solution uses AI to filter out the truly important changes from the flood of data.

What is included:

• 24/7 monitoring of defined competitor websites and online sources
• Automatic alerts for predefined events (e.g. price changes, new products, press releases)
• Individually adjustable alert criteria and notification channels
• AI-based filtering to avoid irrelevant reports
• Integration of alerts into your desired system (email, SMS, chat tools, etc.)
• Clear dashboard for managing monitored competitors and criteria
• Regular summaries and trend reports (e.g. weekly short reports)

Creation process:

• Needs analysis & consulting: Together we determine which competitors, platforms and events are relevant for you.
• Source research: We identify the appropriate data sources (websites, price portals, social media, etc.) of your competitors.
• Automation configuration: We create a customized workflow that monitors the defined sources and triggers alerts when important changes occur.
• AI integration & filters: We integrate AI modules that intelligently evaluate changes and filter out unimportant messages.
• Test run & quality assurance: We test the system with real data and adjust the alert criteria to ensure precision and reliability.
• Implementation & Training: We set up the solution in your environment (including setting up alert channels) and train your team in its use and customization.
• Go-live & after-sales support: We put the system into live operation and are available for support or fine-tuning during the initial phase.

This is what you get:

• Individually configured monitoring workflow
• Setting up alerts on your desired channels
• Dashboard for an overview of all monitored information
• Comprehensive documentation and instructions for further use
• Training for your team in using the new system

Add-ons:

📣 Additional competitors & sources

Extra charge: CHF 480
Extending monitoring to other competitor websites or data sources beyond the basic package (e.g. additional markets, product lines).
Extra time: +2 days

🎬 Social Media & News Monitoring

Extra charge: CHF 480
In addition to website monitoring, we integrate social media channels and news sources to track mentions of your competitors in real time.
Extra time: +3 days

🧑‍💻 Advanced alert channels (Slack/Teams/CRM)

Extra charge: CHF 480
Integrating alerts into additional channels like Slack, Microsoft Teams, or your CRM system for seamless notifications in your workflows.
Extra time: +1 day

📊 Advanced data analysis & reporting

Extra charge: CHF 960
AI-powered additional analyses and personalized dashboards or regular competition reports for even deeper insights and strategic recommendations for action.
Extra time: +4 days

Other/Hosting:

🌎 World-Hosted & US AI-Integration

Maximum performance and state-of-the-art AI without special data protection requirements
Your system is hosted where you want most access to occur

🇪🇺 EU-Hosted AI Integration (GDPR compliant)

Use of EU-hosted AI models (e.g. B. OpenAI or Azure) via GDPR-compliant API connection
Data security & compliance with European data protection standards

FAQ:

Which sources are used for competition monitoring?

By default, we monitor the websites of your defined competitors for changes, new content, products, or price changes. Depending on your needs, additional sources such as social media profiles, online shops, newsletters, or industry news can also be included in the monitoring.

How do I receive alerts and how quickly will I be informed?

You receive alerts according to your preferences – for example, via email, SMS, or a chat tool (e.g., Slack). Competitor monitoring runs continuously, so you'll be notified of relevant events almost in real time. The frequency and criteria of the notifications can be individually tailored to your information needs.

What is the maximum number of competitors that can be monitored?

Our solution is scalable. For example, in the basic package, we set up monitoring for five key competitors. If needed, you can add additional competitors or data sources – either through us as an add-on or independently later, as the system is designed to be expandable.

Do I need technical know-how to operate the system?

No, you don't need any special IT knowledge. We provide you with a turnkey system, which is operated via a simple dashboard or through the communication channels of your choice. You will also receive detailed instructions and, upon request, training so that you can use the system smoothly and customize it yourself as needed.

Are the methods of competition monitoring legal and compliant with data protection regulations?

Yes. We only use publicly available information and adhere to applicable laws and data protection guidelines (e.g., GDPR). The tools we use for competitor monitoring respect the terms of use of the monitored platforms. We treat all collected data and results confidentially.

Can I change or expand the monitoring myself later?

Absolutely. We'll provide you with documentation and an introduction so you can add additional competitors or adjust alert criteria yourself if needed. Alternatively, we'll be happy to support you with extensions or adjustments after the project is completed, if you prefer.