Service:

AI-powered social media engagement tracking & response automation

Short description:

Processing time:

5-8 working days

Price:

CHF 149 / month¹

Description:

Automation tailored to your business that monitors likes, comments, mentions, and messages on your channels. Thanks to AI analysis, the system recognizes the importance and sentiment of incoming posts and can respond with predefined, AI-generated replies as needed.

What is included:

• Real-time monitoring of mentions, comments, and direct messages on the desired social media channels
• Automatic notifications to your team when defined events occur (e.g. critical comments or important customer inquiries)
• AI-powered sentiment analysis to detect moods (positive/neutral/negative) and prioritize urgent responses
• Automated instant responses to frequent interactions (e.g. thank you messages, simple FAQs) according to jointly defined rules
• Customizable response logic and triggers according to your specifications (fully customized)
• Integration into your existing system landscape (e.g. CRM or support tools) for seamless information flow
• Overview dashboard for tracking key engagement metrics and all automated activities in real time
• Scalable and extensible architecture that grows with your needs

Creation process:

• Initial consultation for requirements analysis and goal definition (we listen carefully to what you need)
• Designing a customized automation workflow for your social media channels and defining the response strategy
• Setting up all necessary interfaces and tools (linking your social media profiles, integrating AI modules for analysis and response generation)
• Development and configuration of automation rules and AI-supported functions (e.g., detecting a negative comment and triggering a friendly instant reply)
• Test run of the solution in a secure environment including quality control (bug fixing, fine-tuning of triggers and responses)
• Joint discussion of the test results and gathering your feedback for fine-tuning
• Training your team in the use of the system and handing over all documentation
• Go-live of automation and close monitoring during the initial phase to ensure smooth operation

This is what you get:

• Automation workflow for social media engagement tracking
• Individually configured rules and response templates
• Documentation on setting up, configuring and how the solution works
• An initial report with analysis of your social media activities

Add-ons:

🌎 Multilingual support

Extra charge: CHF 480
Support for additional languages for analysis and automatic responses (your social media communication is managed bilingually or multilingual)
Extra time: +3 days

🧑‍💻 Integration of additional platforms

Extra charge: CHF 480
Integration of additional social media platforms (beyond standard channels, e.g. LinkedIn, YouTube) into the automation workflow
Extra time: +3 days

📝 Professional content creation

Extra charge: CHF 960
Creation of customized response texts and social media post templates by our copywriting experts to perfectly capture the tone of your brand
Extra time: +5 days

🤖 AI model fine-tuning

Extra charge: CHF 960
Training and fine-tuning AI on your company's own data (e.g., frequently asked questions, company knowledge) to ensure even more precise answers in your brand style
Extra time: +5 days

Other/Hosting:

🌎 World-Hosted & US AI-Integration

Maximum performance and state-of-the-art AI without special data protection requirements
Your system is hosted where you want most access to occur

🇪🇺 EU-Hosted AI Integration (GDPR compliant)

Use of EU-hosted AI models (e.g. B. OpenAI or Azure) via GDPR-compliant API connection
Data security & compliance with European data protection standards

🇨🇭 Swiss hosting (GDPR/FADP compliant)

Hosting and operation of the LLM server (AI) in Switzerland
For applications that have the highest data protection requirements or are legally obliged to process data exclusively in Switzerland.

FAQ:

Which social media platforms are suitable for engagement tracking?

We can connect to all common platforms – you decide where you want to use engagement tracking. Whether it's Facebook, Instagram, Twitter, LinkedIn, or other networks: our automation can be flexibly adapted to the channels you use.

Can the system automatically respond to comments or messages?

Yes. The system can automatically respond to predefined triggers—for example, with a thank you for praise or an initial response to frequently asked questions. Together, we'll determine when an automated response should occur and when it's preferable to notify your team. This way, all responses remain in your preferred tone, and human intervention continues for sensitive topics.

Is the solution also suitable for small businesses (SMEs)?

Absolutely. This offering is specifically aimed at SMEs. It's cost-effective and doesn't require an extensive IT infrastructure. We handle the entire technical implementation. You receive a turnkey solution that allows you to have a 24/7 social media presence like a large company – without any significant additional effort for your team.

How complex is the setup and integration?

It's very straightforward for you – we take care of the setup. After a kick-off meeting where we discuss your requirements, we set up all the necessary connections to your social media accounts. Implementation and testing typically take about 10–15 business days. We then seamlessly integrate the engagement tracking solution into your processes. You don't have to learn any additional systems; we adapt to your existing processes.

Is the content for the answers provided by us or created by you?

By default, we use the content you request or provide (e.g., tone guidelines, preferred response wording). If you don't have your own templates, we'll initially provide generic responses. However, upon request, we offer an add-on for professional content creation—this allows us to develop all response texts and posts for you in your brand style.

How is data protection (e.g. GDPR) taken into account?

Data protection is our top priority. We only store the data absolutely necessary for automation and comply with applicable data protection guidelines (including GDPR). Upon request, the engagement tracking solution can run entirely on your infrastructure, eliminating the need for external servers. We also advise you on the necessary settings to ensure all automated actions comply with data protection regulations.

Can the automation be expanded or adapted later?

Yes, our solution is designed to be future-proof. If you want to connect additional social media platforms or implement new business requirements later, we can expand or adapt the workflow accordingly. Even after the project is completed, we are available for updates or extensions to ensure your automation continues to grow with your needs.